What did you want to be when you were at school?
I’ve absolutely no idea.
When did you first start out in the Recruitment industry?
How did Lewis Davey come about?
Like many of the best laid plans Lewis Davey was conceived over a couple of beers and the belief that we could do things better. Personally, I wanted a little more entrepreneurial freedom and an ability to own and develop a brand.
What kind of jobs does Lewis Davey specialise in, and which regions do you cover?
We have a global reach but focus across Europe. We tend to recruit across Cleantech & Sustainability, Town Planning & Design, Environmental and Future Cities industries.
What sets Lewis Davey apart from your competitors?
We would not have set up Lewis Davey if we were not confident that we can do things better. There’s not one single thing that stands out but it’s generally about doing a lot of small things a little bit better and creating “winning edges”. The focus is around doing more listening than talking, knowing our industries inside out, being personable and delivering results that provide lasting value for our clients. People buy into People so we empower our staff to operate in their own style but with some guiding principles around operating ethically and transparently.
What's been the biggest challenge you and the company have faced since launch?
Difficult one. I wouldn’t say there is one thing that stands out but growing as quickly and as sustainability as we would like is always a challenge.
There can be no doubt that the rise of social media has had a significant impact on the recruitment industry. How has social media changed the way you work?
Social media has definitely changed recruitment. I’ve seen statistics that something like 73% of 18-34 year olds found their last job through social media. We’re an innovative company so we’ve invested a fair bit of time in social media to engage with an increasingly social talent pool. Recruitment has so many angles to it – you have to have good sales skills, an ability to brand and market, research, project manage, and social media is just another thing that we have to be aware of. Interestingly I think the emergence of LinkedIn has meant there are a lot of so called headhunters in the market that have grown into the industry without building the necessary skills needed to be a good recruiter – we need to be on the phone talking to people, building relationships, overcoming objections rather than hiding behind an inmail.
How important are job boards within your marketing strategy?
Jobs boards play a vital part of our marketing strategy and specialist job boards like Green jobs Online allow us to build our networks and share our latest jobs in an effective way.
What's the best piece of advice you've ever been given?
Needs. Features. Benefits.
What one piece of advice would you give to other young entrepreneurs starting out?
Do your business planning. If you believe in your plan and are confident in your own ability, it will happen.
What's the latest news at Lewis Davey?
We have a new website launching in the New year and we’re hoping that will raise the bar.
Where would you like Lewis Davey to be in 5 years’ time?
I’d like us to be where our business plan has projected us to be. The company is growing and there are great opportunities for our current staff and anyone who joins us to become an increasingly integral part of the business – in particular I would like to see these guys go on to do great things with Lewis Davey and play an increasingly influential role in how Lewis Davey develops. A network of global offices close to world class surf breaks may well be on the agenda as well.
Interview by Richard Marshall - Managing Director of Green Jobs Online
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