#3 The Ultimate Guide to Negotiation Skills

You have spent three whole days carefully crafting and preparing your presentation and pitch to your Buyer

20th September 2017

#3 The Ultimate Guide to Negotiation Skills

Introduction

You have spent three whole days carefully crafting and preparing your presentation and pitch to your Buyer. You are primed and ready for all the incisive questions the Buyer will ask. After all this is one of the largest, most sophisticated supermarket chains in the country. They are going to be tough, focused and keen to see the wonderful new products you have to sell.

Busy Buyers

After a 45-minute wait in Reception. Strange they always run late?  But hey they are busy, busy people, right? The Buyer finally sees you and you begin your pitch. As you reach the big reveal of your fantastic new products that are going to make the Buyer lots and lots of money he or she deploys the ‘Oliver Twist’ tactic on you. With a bored expression and a loud yawn, they lean right back in their chair and say……… ‘No’ and ‘I want more’ Sometimes (rarely) followed with a little ‘please’ added in for good measure.

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